Keeping Montenegro Pristine
Using Sustainable Tourism to Get Back on the Map
By Ethan Gelber
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I’m always favourably surprised by how many people have heard of Montenegro. For such a Lilliputian nation, it seems to have outsized celebrity, although, sadly, still seldom as a place worthy of holiday consideration. Having been an attractive vacation retreat as recently as the 1980s, Montenegro until just a few years ago had fallen off the radar as a tourist destination for anyone outside the region. Despite remaining more or less aloof during the Balkan hostilities of the 1990s, Montenegro’s tourist infrastructure and reputation suffered as did the entire region’s: gutted by a decade of flying bullets and political barbs.

Montenegro Adventures and Green Visions guides atop Bobotov Kuk
Today, however, Montenegro is at last reaching new travel audiences. Unlike some of its neighbours – Montenegro shares borders with Croatia, Bosnia and Herzegovina, Serbia, Kosovo and Albania – Montenegro declared its independence in 2006 without its armed forces firing a shot, which sent a clear positive message to travellers. Even before then Montenegro had felt free to pursue an agenda that included redeveloping tourism assets and services throughout the country.
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Posted under General, Montenegro, countries, responsible organisations, responsible travel, whl.travel newsletter
This post was written by editor on June 10, 2009
Tags: Balkans, beach, Budva, CSTI, Ethan Gelber, Europe, IFC, Kotor, Montenegro, Podgorica, responsible organisations, sustainable tourism, World Heritage