Samoa Hotel Association
The Samoa Hotel Association (SHA) is a Non-Governmental Industry Association of members, who share common interests, goals and objectives for tourism and accommodation standards in Samoa. Our membership base covers a wide range of accommodation providers starting from traditional beach fales and budget accommodation, right through to luxury resorts and hotels, as well as tour operators and a range of tourism-related businesses and organisations.
As a longstanding member of the whl.travel network, SHA’s mission is “to develop, enhance and market a hospitality industry that is profitable, maintains high standards and is culturally and environmentally aware.”
SHA aspires to create more economic opportunities for members; provide information and capacity building for the industry; garner support and commitment of members; promote transparency, accountability, fair and ethical business practices, quality services and safety standards. It also aims to promote cultural and environmental awareness for the industry, research and utilize new technologies; provide ongoing support to Government for policy development and essentially contribute towards economic growth in Samoa.