Gain more bookings with Mobile Rates from Booking.com 2022

December 4, 2022

Ngan Pham Uncategorized

Booking.com is the platform with the most listed properties and a huge number of travelling visitors, which is both an opportunity and challenge for hoteliers selling rooms on this OTA. If you just generate very few bookings with Booking.com, it is time to re-check your rate strategy and take action by targeting guests from specific regions.

Why Mobile Rates?

Over half of all bookings on Booking.com are made on a mobile device. By activating a mobile rate at your property, you can tap into this valuable and expanding traveller segment. All you have to do is offer an exclusive discount of 10% or higher for mobile users. Once you’ve done this, a special badge will appear next to your property in search results and on your property page. This helps increase your visibility, and can improve your conversion rate for mobile bookers.

Mobile Rates are proven to effectively capture an important – and growing – traveler segment. Properties lose out on demand by not offering this targeted rate.

How do Mobile Rates work?

Mobile Rates are discounted rates visible to guests on mobile device – either on the Booking.com app, mobile site or both. A minimum 10% discount is required, but properties can opt to offer mobile users a larger discount. This discount is applied to all of a property’s rooms and rate plans, and it combines with discounts for the Genius programme, as well as any other promotions you’ve set up (with the exception of the Country Rate or Limited Time Deal). Properties can set up 30 blackout days per calendar year, on which the discount won’t be applied.

How to activate your Mobile Rates on Hotel Link Extranet?

Here’s how to set up Mobile Rates for your property:

Log in to the Hotel Link extranet
Click on Booking Engine > Special Offer
Choose Booking.com channel > Create New Special Offer
At the Type field, choose Mobile Rate .
Enter the percentage discount you want to offer at the Rate discount field.
Choose any check-in dates when you don’t want your Country Rate to apply at Excluded Stay Dates field.
Click Save.

Some FAQs about Mobile Rates

A bigger target: Mobile Rates make properties more visible to customers on Chrome, Safari and other mobile browsers. This can help them reach 30% more mobile users.
Access to new customers: First-time customers use mobile web browser to book seven times more often than those who choose to download the app.
Exposure to repeat customers: Repeat customers tend to prefer the convenience of downloading and booking within the Booking.com app.
Future-proof your properties: Increasing numbers of travellers use mobile devices both when planning future trips and booking spontaneously. In 2021, Booking.com was the most downloaded online travel app worldwide, with 100 million monthly active app user (Statista.com, Mar 2022).
Earn programme points: You can earn points towards your Pricing Adoption score, improving performance in the Connectivity Partner Programme and potentially reaping the benefits of a higher programme tier.

This discount is applied to all of a property’s rooms and rate plans, and it combines with discounts for the Genius programme, as well as any other promotions they’ve set up (with the exception of the Country Rate or Limited Time Deal).

Here is all the vital information about Mobile Rates feature by Booking.com. Please check your property and do not miss out on this feature. For the FAQ please rather link the PartnerHub pages for Mobile rate.

If you are seeking a Channel Manager or have not connected with Booking.com, learn more about our tool to connect with Booking.com here.

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